You will have seen the titanic battle between the giants of the supermarket business, Woolworths and Coles and while Woolworths dominated the scene with almost 3 times the daily sales of Coles, there are some valuable lessons for everyone in business.
The most significant lesson for Coles is focusing on the quality of their customer’s experience. Most businesses are so focused on making money that they fail to understand where the money comes from and that is their Customers.
When you focus on the quality of the experience, customers keep coming back. Centenary Financial Group is focusing on Clients by engaging them more often during the process and working with them to help them build their wealth. This is a strategy every business needs to adopt if it is to create wealth.
